What is Low CO2 Apparel?

Vast amounts of CO2 are released into the air during the production of a regular t-shirt. These emissions are the biggest cause of climate change.

We as manufacturers, buyers, printers or consumers have a responsibility to the next generation to everything we can to reduce the amount of Greenhouse Gases emitted.

SEE OUR SOLUTION EarthPositive Apparel

See the EarthPositive 2009 Collection

Learn more about the product and benefits

At Continental, we undertook the ambitious challenge of creating a collection of apparel and totes that has a massively reduced carbon footprint, while being both organic and ethically made.

We have reduced the CO2 and other green-house gases emissions by some 90% through the use of green renewable energy in its production – a claim verified by the Carbon Trust within its pilot carbon-labelling initiative.

EarthPositive Carbon Footprint

EarthPositive®has reduced the carbon footprint of all its products by over 89% while also managing to produce all the clothing in an ethical and sustainable manner.

EarthPositive®proves that it is possible to produce cotton clothing without any detrimental effects to the Earth's soil, water or inhabitants, whether they be animals, plants or people, or to its climate.

The Carbon Trust calculated that without the use of renewable energy, the carbon footprint of the EP01 Men's white T-shirt in size Large would have been 6.574kg CO2; it now stands at 671g. whichrepresents an 89.79% reduction in CO2 emissions.

The 671g carbon reduction label represents the EP01 Men's white T-shirt size. Each different size has a different CO2e value, as do different colours. CO2 represents the CO2e equivalent. This means we’ve looked at all the green house gases including methane, carbon monoxide, etc, which all have an impact score relative to carbon dioxide.

EarthPositive®is a unique product, a unique concept, and has sell-through into every conceivable industry sector. EarthPositive®is a new business opportunity with none of the negative effects of conventional business.

The Case Study - How We Did It

A life-cycle calculation model was developed based on: the Carbon Trust Methodology, PAS 2050, and WRI/WBCSD GHG Protocol.

Download Part 1: The Case Study