What is EarthPositive?

EarthPositive^® Apparel

The Most Progressive Ethical Clothing on Earth

EarthPositive® is a green revolution in promotional apparel: Climate Neutral T-shirts. Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power.

EarthPositive® is a practical and immediate solution for business and fashion to face their biggest challenge and take immediate
action to combat climate change.

What is ‘Low Impact’ Farming?

We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use
petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.

Carbon Neutral

EarthPositive® apparel is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses and offices in London that use only renewable green electricity.

100% Organic Product

EarthPositive^® is a 100%
organic product, produced
under the Global Organic
Textile Standard (GOTS) and certified
by The Control Union and
The Soil Association.
EarthPositive® is GM free.

Fair Trade Practices

Under the organic standard, farmers and agricultural workers are protected by stringent social criteria (see appendix 1b), total traceability across the entire supply chain, but also by the ban on the use of poisonous pesticides and defoliants which can severely damage the health of farmers and families. These standards also free poor farmers tied into third world debt to chemical companies on the ‘pesticide treadmill’.

Justice for Workers

To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, we go further, making transparent our manufacturing supply chain, through an independent audit by the Fair Wear Foundation. The FWF exists to promote fair labour conditions in the clothing industry.

Environmental

EarthPositive® apparel is made to
demonstrate the highest possible
environmental, social and ethical
standards, in one of the world’s most
environmentally damaging industries,
and to provide the music, fashion and
promotional garment industries with
a familiar product with which to promote
awareness and take action on
climate change. Now, the humble T-
shirt, the most basic canvas for communicating a brand name, corporate identity, or political slogan has become the
environmental product.

Environmentally Friendly

EarthPositive® apparel is certified by
the Oeko-Tex 100 Standard, Class I.
The Oeko-Tex 100 Standard is
a guarantee of the safety of textiles
and dyestuffs to human health. It also
means we take more care in adopting
environmentally friendly production
methods throughout the manufacturing
of EarthPositive® apparel.

Wind Powered

The primary energy source for
EarthPositive® apparel is thirty
massive wind turbines that generate
a continuous source of renewable
electricity.

What is Climate Neutral?

Climate Neutral means our
industrial greenhouse gas
emissions have been reduced
to pre-industrial levels through
low-impact (low emission) organic
agriculture and carbon neutral
industrial manufacturing, achieved
through substituting energy use from
fossil fuel powered power stations
with clean renewable energy from
wind turbines and solar power.

No Carbon Offsets

Carbon neutral is a term most
often used to describe a state
where CO2e emissions have been
negated entirely by the purchase
of intangible ‘carbon offsets’.
This represents the ‘lowest quality’
means of achieving carbon
neutral status and is discarded by
EarthPositive® as a credible method.
The only course of action is to
change business-as-usual practices
and genuinely reduce any emissions
that contribute to global warming.
This can only be achieved by the
reduction of on-site energy
consumption, and a switch from
fossil fuel to renewable energy.

Pick Your Cotton Carefully

We guarantee that we do not use cotton from Uzbekistan while the use of forced
child labour is endemic. This follows the recommendations of the Environmental Justice Foundation ‘Clean Cotton Campaign’. The complete traceability of certified organic cotton allows us to make this guaran

Low Water Footprint

It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and pair of jeans. That’s why we chose to work in a region that
receives up to 95% of its water from the monsoon rain. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation
projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.

Sustainable

EarthPositive® was designed as
a viable alternative to cheap
conventional promotional T-shirts.
We have demonstrated that
sustainability can be used for
competitive advantage.

Look After Our Water

The processing of the dye effluent
takes place in a controlled closed-
loop purification system that uses
treatment ponds, sand filtration and
reverse osmosis to convert the
wastewater into clean water.

Biodegradable Packaging

EarthPositive® apparel is packaged
in biodegradable PVC-free
packaging, and in 100% recycled
cardboard boxes.

Transportation

EarthPositive® has a ‘No Airfreight’
policy. We do not transport our goods,
by air, instead we use containerised
ocean shipping, and therefore
the carbon footprint generated
by transporting our apparel to Europe,
Japan and the USA is negligible, more
like a carbon fingerprint. EarthPositive
apparel should not be criticised
for its inability to solve the world’s
transportation and energy security
issues, but we can ensure that
our own production methods do
nothing to contribute to environmental
damage, social injustice or climate
change.

Transparency

The development project for
EarthPositive® apparel, that has
taken two years to complete, will
provide the apparel industry with
a blueprint in ethical and sustainable
production. The Carbon Trust has
asked for EarthPositive® to be used
as a Case Study, so that the clothing
industry will benefit from our research
and development.

Carbon Labelling

EarthPositive® apparel has reduced
the carbon footprint of a T-shirt by
up to 90%. However, consumers
require an independent verification
process and a label over the claims
of individual companies. The Carbon
Trust is trialling such a carbon
reduction label. This carbon reduction
label acts as both the verification and
communication of the CO2 of
EarthPositive® apparel. The Carbon
Trust product carbon footprinting
method is to become the single standard
for a product’s carbon footprint in
the UK.

Save The Climate – Wash Cool

EarthPositive® apparel can be
washed at 30°C; however, we
ask EarthPositive consumers to
consider the effects of domestic
machine washing and tumble
drying time and time again, which
may contribute up to 80% of the
energy used by a conventional cotton
garment in its lifetime. We label our
garments SAVE THE CLIMATE –
WASH COOL – LINE DRY in addition
to standard wash care instructions.
We also recommend eco-friendly
detergents, which have minimal
aquatic toxicity and will biodegrade
quickly and completely.